Ben & Jerry’s 『COW-LING』

表参道ヒルズに日本１号店をオープンしたアメリカのアイスクリームメーカー Ben & Jerry's のウェブゲームを制作致しました。デザイン、プランニングはKAIBUTSUさん。カンパニーキャラの牛（カウ）、ウッディを引っぱって飛ばして（！）ガケギリギリで止めることが出来るかどうかを競うゲームです。シンプルだけどやりだすとなかなかハマる。コピーは『止められるモーんなら止めてみろ！』。iPhoneアプリ版もリリースしています。

This is part of Ben and Jerry’s launch campaign for Japan. Using the Ben and Jerry's Facebook account, we communication with users, regularly releasing exciting site contents, such as mini-games and iPhone apps. We worked out the balance between giving our users information, but not to intimidate them by too much messages. Currently, by playing browser games like “Cow-Ling” and “Cow-Chop”, and using the iPhone app “Planet of the Cows” (where you can change a photo of a face into a cow), users can get coupons and chances for free ice cream at the store. There are also auction projects to donate profits and more. We plan to produce more site contents, apps, and plans through out the year. Receiving over ten thousand likes in the first few weeks, it is now the most talked-about Facebook page. (17,972 likes have now been received as of June 21, 2012)

ADOBE AIR コンテスト2012 エンターテイメント賞 ブロンズ （iPhoneアプリ版）